Tuesday, January 29, 2008

Effective Advertising

Link to Quiznos Subs Commercial:
http://www.youtube.com/watch?v=cG042nkReBA

This ad was successful for many reasons. There was clear visual persuasion throughout the commercial because this was when Quiznos was still a relatively new chain. They became popular due to the promotion of toasting subs which made them different from Subway and other companies that already existed. The Quiznos 'creatures' were effective additions to the commercial most of all because they are strange and peculiar looking. They catch the attention of the viewer not only due to their appearance, but also because of the weird song that they sing which gets stuck in your head. Beyond simply being a random and strange ad, it is also funny which makes it more distinctive. It is an ad that people will remember and talk about after seeing because it is so so unusual which is very beneficial to the company.

No comments: